This article is aimed at female readers and has a more cultural aspect to it rather than historical because our culture is orientated around consumerism and the buying of goods. As a nation we are obsessed with the latest trends and worry about the pressures of not fitting in with the right crowd, this article helps those who struggle with fashion and acting as their friend to help them on what the perfect 'it' bag is and how to wear it.
It's also a form of advertising as the article shows links to stores where the reader can buy from, proving that we care what we look like and the nation has become very vain and find gratification when they receive compliments or looking good.
In regards to the consumer profile I looked at earlier this year, this indicates that people buy clothes so they look good and to receive compliments from others to confirm they have made the right choice.
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