These articles are about sex but in two different ways - The first is from fashion week where Rihanna showcased the Puma collection whilst performing in the sports wear brand in thigh high boots and a sweat shirt. This is a form of celebrity endorsement and is likely to drive the brands sales as it has been proved that celebrities are more likely to sell products rather than a model who nobody knows and can't relate to. Pop culture is huge in 2016 and people follow people like Rihanna on instagram and twitter.
However Adam Johnson is in the papers for sex for a whole different reason and the media created a frenzy over his alleged sex affair with a minor, the media can quickly make or break you and the amount of negative press that Adam got through news paper reports was astonishing. The rape culture in Britain has been shown in the press a lot and we've become a nation who stands against sexual violence, especially since the attacks which happened in Rochdale.
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