1960's Pop Culture vs 2016

1960’s Pop Culture vs 2016

In the 1960’s America, there was a huge youth culture just like the one in the UK, surrounded by books, music and fashion, this was the heart of the pop culture during the 60’s in the US.

The Beatles was a huge influence in American pop culture and pocket-sized transmitter radios, stereos in cars and portable record players are all the rage. The brightest stars in the US during that time were mainly from the UK known as the British Invasion.

The 1960’s pop culture was the decade of the Smiley Face which was printed on T-shirts, this peaked in the mid 1960’s, there was the growth of drug culture and people were experimenting, especially in the UK. There was a giant explosion of freedom, due to the music and clubbing scene which was huge. The 1960’s also has relationships with Hippies and ‘flower power.’ In 1966 saw the growth of the psychedelic clothing and the hippie era was born.

The main music stars during that time as mentioned previously was The Beatles and the Rolling Stones, technology was also changing and radio was a huge thing. The rise of supermodel Twiggy and Ursula Andress (1961) who appeared in the Bond movie saw women being more liberated and changed the attitude of women’s society.

In comparison to pop culture today and how it influences the fashion and the media, I think popular culture has grown more and more and we live in a society who is linked to technology and social media, bloggers and celebrities are the main fuel of fashion trends which influences people to buy clothes. The print media is also makes a huge impact as well as the film industry, I think that the freedom of women and empowerment compared to the 1960’s is also more liberated which includes the build up to the Oscars 2016 which was protested for not having enough black nominees. The society has moved further and is progressing and there is a movement within the pop culture (including fashion) such as when Chanel did a protest during the finale of the show last year which touched on the subject of women’s rights.